线路产品经理(C端)Itinerary Planning Product Manager(C-end)(MJ031706)
Company 携程
Focus 产品 · 其他
Shanghai
November 17, 2025
岗位职责
需求挖掘与产品规划: 通过用户访谈、问卷、数据分析等多种方式,持续挖掘用户在行程规划中的核心需求与痛点,并转化为清晰的产品需求与迭代规划。
产品设计与落地: 独立完成产品PRD的撰写,设计产品功能、交互流程和原型,并与设计、开发、测试团队紧密协作,确保产品高质量上线。
数据驱动与效果评估: 建立产品功能的数据监测体系,跟踪核心指标(如功能使用率、行程完成率、用户留存等),分析数据变化原因,为产品迭代提供决策依据。
市场与竞品分析: 密切关注行业动态和竞品动向,洞察趋势,为产品创新和差异化竞争提供策略建议。
跨部门协同: 与运营、市场、商务等团队高效配合,共同推动产品增长和用户价值最大化。
任职要求
【基本要求】
本科及以上学历,互联网C端产品经理工作经验,有工具类、内容类或OTA产品经验者优先。
深度旅游爱好者,对旅游行业有强烈的兴趣和洞察,了解用户规划行程的典型场景和痛点。
出色的用户思维和同理心,能够站在用户角度思考问题,追求极致的用户体验。
具备强大的数据分析能力,熟练使用SQL、Excel等工具进行数据提取和分析,能独立完成数据报告。
逻辑清晰,具备出色的沟通、协调和项目推动能力。
【我们更希望您具备】
强烈的创新意识和能力,不满足于现状,乐于探索和尝试新的产品模式和功能。
出色的解决问题能力,面对复杂需求能抓住本质,并给出优雅的解决方案。
Job Responsibilities
Requirement Mining and Product Planning: Continuously mine users' core needs and pain points in itinerary planning through various methods such as user interviews, questionnaires, and data analysis, and translate them into clear product requirements and iterative plans.
Product Design and Implementation: Independently completed the writing of the product PRD, designed product features, interaction processes, and prototypes, and closely collaborated with design, development, and testing teams to ensure the high-quality launch of the product.
Data Drive and Effectiveness Evaluation: Establish a data monitoring system for product features, track core indicators (such as feature usage rate, trip completion rate, user retention, etc.), analyze the reasons for data changes, and provide decision-making basis for product iteration.
Market and Competing Product Analysis: Closely monitor industry dynamics and competing product trends, gain insights into trends, and provide strategic recommendations for product innovation and differentiated competition.
XFN Collaboration: Efficiently cooperate with teams such as operations, marketing, and business to jointly drive product growth and maximize user value.
Job Requirements
[Basic Requirements]
Bachelor's degree or above, work experience as an Internet C-end Product Manager, with experience in tool-based, content-based, or OTA products preferred.
A deep travel enthusiast, with a strong interest and insight into the travel industry, and understands the typical scenarios and pain points of users when planning trips.
Excellent user thinking and empathy, able to think from the user's perspective and aim for the highest user experience.
Has strong data analysis capabilities, is proficient in using tools such as SQL and Excel for data extraction and analysis, and can independently complete data reports.
Logical thinking, excellent communication, coordination, and project promotion capabilities.
[We prefer you to have]
Strong innovative awareness and ability, not content with the status quo, and willing to explore and try new product models and features.
Excellent problem-solving skills, able to grasp the essence when faced with complex requirements and provide elegant solutions.