Global Media Manager(MJ033915)

岗位职责

Role Overview

We are seeking a strategic and results-driven Global Media Manager to lead our global media strategy, define the operational playbook, and manage our vendor ecosystem. In this high-impact role, you will act as the central architect of our media investments, ensuring strong alignment between global brand equity and local execution across markets. You will not only manage agencies—you will design the frameworks within which they operate. From developing a data-informed media playbook to overseeing our global airport media portfolio, this role requires a balance of high-level strategic thinking and operational rigor.

Key Responsibilities：

1. Global Media Strategy & Playbook Development

Build and Evolve the Global Media Playbook: Create and maintain a dynamic global media strategy that offers clear guidance, best practices, and strategic boundaries for local brand campaigns.

Strategic Consultation: Act as the lead media advisor for local markets—with a primary focus on APAC (including Hong Kong, Singapore, Thailand, South Korea, and Japan). Review local agency proposals and provide actionable feedback that ensures strategic alignment while respecting local market nuances.

Drive Data-Led Decision Making: Go beyond surface-level metrics. Partner with internal data teams and external research partners to define success metrics that connect media performance to brand equity and tangible business outcomes.

Monitor Trends and Opportunities: Stay ahead of emerging media channels and sponsorship opportunities, assessing their potential and integrating them into the global strategy where relevant.

1. Media Agency & Vendor Ecosystem Management

Design the Vendor Network: Strategically build and manage a global media vendor pool across channels including OOH, Digital, KOL, TV, and Airport media, ensuring access to the right partners for diverse needs.

Lead Agency Partnerships: Oversee the full lifecycle of agency relationships—from identification and onboarding to ratecard negotiations, contract management, and payments.

Ensure Quality and Performance: Manage agency performance through structured quality assurance processes, post-buy analysis, and compensation reviews.

Cultivate Direct Owner Relationships: Develop and manage direct partnerships with key media owners outside of the primary agency network.

1. Global Airport Media Portfolio Management

Define Airport Media Strategy: Own and evolve the global airport media strategy. Use a systematic and data-driven evaluation framework to identify, assess, and prioritize airport media opportunities based on market business stage and brand maturity.

Guide Investment Decisions: Apply structured logic to all airport media investments—grounded in data, aligned with business goals, and continuously refined.

Manage End-to-End Execution: Lead the full project lifecycle for airport media, from exploration and negotiation through to contracting, implementation, renewal, and performance tracking.

Evaluate Impact: Conduct regular performance reviews to ensure airport media investments are delivering on both brand and business impact goals.

1. Operational Excellence & Scalable Systems

Build Scalable Processes: Develop and maintain Standard Operating Procedures (SOPs) to ensure all media processes, vendor information, and strategic decisions are documented, standardized, and easily scalable.

Champion Structure and Efficiency: Drive operational rigor across the media function with a focus on clarity, repeatability, and continuous improvement.

Qualifications & Experience：

Experience: 7+ years in brand marketing and media management, with demonstrated success in leading regional or global media strategies.

Strategic Depth: Proven ability to design media vendor ecosystems and develop complex investment strategies—especially in OOH and Airport media. You may not know every local market intimately, but you master the global framework that guides them.

Data Fluency: Strong analytical skills with the ability to translate media data into compelling business narratives. Experience working with brand equity tools (e.g., Kantar) and internal data teams is highly preferred.

Negotiation Expertise: Exceptional negotiation skills with a track record of securing favorable ratecards and partnership terms.

Communication & Influence: Superior presentation and communication skills, with the ability to influence C-level stakeholders and cross-functional teams with empathy and clarity.

Tech-Savvy and Forward-Looking: Open mindset toward AI and digital transformation, with hands-on experience using tools to improve workflow and efficiency.

Process-Oriented: A natural organizer who thrives on bringing structure to complexity and creating scalable SOPs.

Preferred Background: Experience in travel, e-commerce, or online platforms in regional or global roles. Strong network in entertainment marketing is a plus.

Mindset: Fast learner, self-starter with a growth mindset and a proactive, "can-do" attitude. Willing to be hands-on and focused on results.

Language: Fluent in written and verbal English is a must.

Travel: Willingness to travel to APAC markets and key global airports as required.

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