营销运营（新加坡）Marketing Operations (Singapore)(MJ037145)

岗位职责

营销运营JD

负责区域商品(景点/玩乐)的整体营销，对该区域整体的经营业绩负责；

负责营销渠道推广的对接，包含但不限于：站内的资源位以及站外渠道；

结合渠道特性，针对性选品，对该渠道的选品推广效率负责；

熟悉营销工具的使用规范（优惠券/立减等），熟练使用营销落地页面搭建工具，对营销活动整体订单提升负责；

负责对景区的营销和谈判方案的输出、优化、跟踪、落地及反馈；

跨部门或内外部协调工作，协助项目整体推进及其他运营相关工作。

任职资格：

3年以上旅游相关经验，具备市场营销相关岗位经验，熟悉SEM广告投放者优先；

工作热情，执行力强，善于沟通，勇于提问；

具备较强的数据分析和应用能力，逻辑性强，善于思考和总结运营经验；

具备海外市场或出海项目相关产品、运营背景，对海外市场有一定了解；

本科以上学历，英文流利，具备以英文作为工作语言的能力。

Responsibilities

1. Make the overall regional marketing strategy and be accountable for the overall business performance in the region.

2. Manage and optimize available resources on Trip.com to drive traffic and revenue growth.

3. Work closely with internal business development teams to identify potential products for the target market.

4. Identify and explore external partnership opportunities to increase user engagement and drive sales on the website.

5. Effectively use marketing tools.

6. Output the customized marketing plans for attractions.

7. Analyze and track internal and external data to uncover actionable insights and communicate them effectively.

Job Requirements:

1. Bachelor's degree in Marketing, Business Analytics, or a related field.

2. Self-motivated and results-oriented.

3. Good understanding of digital marketing and tourism platforms.

4. Minimum of 3 years of marketing experience, preferably in e-commerce or the travel industry.

5. Strong negotiation skills, analytical thinking, and problem-solving abilities.

6. Excellent interpersonal, written, and verbal communication skills for effective collaboration with various stakeholders.

7. Proficiency in English.