Business Analysis Manager (Operation)(MJ031982)

岗位职责

职位描述

Support marketing initiatives and growth projects for <Trip.com> in global markets, with responsibility for performance analysis and providing optimization recommendations.

Actively participate in a variety of user acquisition, brand campaigns, and regional or product-focused initiatives, overseeing comprehensive data monitoring and analysis across all channels. This includes conducting preliminary feasibility assessments and mid- to late-stage performance evaluations, identifying growth bottlenecks and optimization opportunities, and offering strategic guidance.

Establish, maintain, and optimize analytical models and evaluation systems for campaign activities, accurately quantify changes in key performance indicators, and transform analysis results into visual tools or comprehensive reports; communicate complex findings effectively to teams at all organizational levels.

Demonstrate familiarity with various advertising formats, campaign mechanisms, and user engagement methodologies; understand core business requirements and closely collaborate with operations, marketing and related teams to provide actionable insights.

Work collaboratively with R&D and data warehouse teams to efficiently and accurately access and process data, ensuring the quality of all data outputs.

任职资格

Requirements:

5 years of relevant data analysis experience, ideally within an internet company or the marketing industry.

Strong market insight, broad perspective, intellectual curiosity, and self-motivation.

Effective communication and teamwork skills; fluent in English and comfortable working in a multicultural environment.

任职要求

（暂无）